Zai Bennett Says 2020 Was Sky’s Biggest Year; Overall Viewers Up 20% – Deadline | Latest Entertainment News by Nara


Sky registered its greatest viewers numbers of all time in 2020, Sky UK’s Managing Director of Content material Zai Bennett revealed at this time. Deadline has confirmed that total figures had been up 20% year-on-year throughout all platforms for the broadcaster’s leisure choices (not together with information and sport).

Talking on the Edinburgh TV Competition, Bennett mentioned that Sky had outperformed the broader TV biz for progress throughout a 12-month interval that noticed broadcasters profit from folks being caught at house throughout lockdowns. “We outgrew the market which was actually satisfying,” he commented. “2020 was our greatest viewing yr of all time.”

The MD additionally addressed the fallout from the scandal that noticed Noel Clarke accused of a number of situations of sexual misconduct in an investigation by UK newspaper The Guardian. Since then, Sky severed ties with the actor/director and the corporate launched new safeguarding guidelines and coaching throughout all of its productions.

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Bennett mentioned there was a wider “cultural subject” highlighted by the scandal.

“There have been procedures in place for folks to complain [about workplace misconduct], however no one referred to as [the numbers], no one complained,” he acknowledged. “[They thought] ‘nothing’s going to occur’, ‘there’s going to be retribution’. That’s unbelievably worrying, scary.”

“We now have zero tolerance coverage throughout these areas,” the exec affirmed.

Bennett additionally addressed trade variety failings, admitting that whereas Sky had been making a agency effort to enhance illustration throughout the board in its programming, the corporate nonetheless had “points” particularly in comedy writing and writing for youths. “These are areas we nonetheless should work on,” he mentioned.

Author Jack Thorne set the new button agenda at Edinburgh this yr together with his searing MacTaggart Lecture throughout which he claimed the TV trade had “completely failed” disabled folks.

In response, Bennett famous at this time that Sky was “arising with an motion plan to deal with a scarcity of incapacity on and off display”.

Additionally at Edinburgh at this time, Sky Arts chief Philip Edgar-Jones mentioned the channel added 2.4 million viewers per week since going free to air.





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