Followers appear to be able to have Breakfast at Bey’s, as Beyoncé makes historical past as the primary black lady to rock the enduring Nineteenth-century Tiffany & Co. diamond of their new advert marketing campaign.
Bey set the web ablaze when she dropped the hearth images on Instagram. Standing beside her hubby Jay-Z, the 2 served black love because the faces of Tiffany & Co’s new “About Love” marketing campaign. Jay and Bey have been dressed to the nines of their black and white ensembles, because the 128.54 carat diamond dripped on Beyoncé’s neck.
“Love is the diamond that the jewellery and artwork create,” the couple mentioned in a press launch on Monday.
The Tiffany Diamond was found in South Africa in 1877, and has since been worn by the enduring Audrey Hepburn, Girl Gaga, and Mary Whitehouse–spouse of American diplomat Edwin Sheldon. Beyoncé is now the fourth lady in over a century to put on the diamond.
Bey and Jay’s shoot can be the primary time the diamond has been featured in an advert marketing campaign, in response to the press launch. The marketing campaign can be the primary that the Carter’s have appeared in collectively.
“Ushering in a model new id, this marketing campaign embodies the fantastic thing about love by time and all its various sides, forging a brand new Visio of affection immediately,” the corporate mentioned.
It’s also being reported that Tiffany & Co. is pledging $2 million towards scholarship and internship packages for traditionally black schools and universities, with particulars to come back!
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